Wendy McMahon named new president, ABC Owned Television Stations Group


Wendy McMahon has been appointed to the place of president, ABC Owned Tv Stations Group, it was introduced at present by Ben Sherwood, co-chairman, Disney Media Networks and president, Disney|ABC Tv Group. On this position, which was beforehand held by Rebecca Campbell who was just lately named president, The Walt Disney Firm EMEA, Ms. McMahon will report on to Mr. Sherwood and have chief administration duty for the eight ABC owned tv stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno, efficient Jan. 1, 2018.

In making the announcement, Mr. Sherwood stated, “Wendy combines a deep understanding of the facility of broadcast tv, a ardour for digital media and a broad imaginative and prescient for the way forward for native. She is a excessive-impression chief who delivers outcomes and evokes the most effective from those that work round her. I’m excited for our Owned Tv Stations Group and for the contribution Wendy will make to our senior management staff.”

Ms. McMahon added “I’m passionate concerning the worth and significance of native and am wanting to work much more intently with Ben, the senior leaders at Disney|ABC and our unimaginable native station groups. Rebecca Campbell and the administration of every of our owned stations have carried out an impressive job of modernizing our manufacturers and rising our enterprise. I look ahead to increasing on that constructive momentum and main the innovation that may assist our stations rise to new heights.”

For the previous a number of years, Ms. McMahon served as senior vice chairman, Digital for the ABC Owned Stations Group the place she was liable for the digital content material, product/know-how and viewers improvement methods, and initiatives for the ABC Owned Tv Stations. In that position, she oversaw the group’s adoption of knowledge-pushed, cellular-first video methods that drove historic progress and market management in on-platform video metrics in addition to social attain and engagement. She additionally led the creation of an area-branded content material studio to increase the group’s content material and distribution capabilities to premium companions. Previous to being named to that position in June 2015, Ms. McMahon was vice chairman of Artistic Providers and Programming at KABC, the ABC owned tv station in Los Angeles, California.

Earlier in her profession, she served because the director of Artistic Providers for CBS Owned and Operated Tv Stations in Boston, Massachusetts, and…

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