Peeling again the layers on the choice to cut Time journal’s circulation subsequent yr — to 2 million from three million — reveals the title has been gifting away greater than 900,000 copies both without spending a dime or with closely discounted subscriptions.
And it was nonetheless failing to ship the three million copies per situation on most points.
The title that when proudly hauled in $one hundred million a yr in income was stated to be marginally worthwhile, at greatest, nowadays.
Additionally, Time Inc. was sending 183,648 copies of Time every week free of charge to locations like physician’s workplaces, well being care suppliers or hair salons.
One other forty nine,951 have been categorized as “non-analyzed, non-paid” — which pushed the variety of purely free magazines to 233,599.
One other 39,323 copies of every challenge have been primarily “lifeless” subscribers — individuals who let their subscriptions lapse however have been nonetheless getting the journal with out paying.