Mattress Firm finally joins the bed-in-a-box movement

Mattress Agency lastly caved.

After bucking the $1.5 billion mattress-in-a-field motion and even disparaging the business as simply “hype,” the Houston firm will bounce into the recent class on Friday.

Mattress Agency’s mattress-in-a-field model is known as Tulo.

With Tulo, Mattress Agency is taking purpose at Casper, the 800-pound gorilla within the area that’s backed by Hollywood celebrities together with Leonardo DiCaprio and Tobey Maguire.

A Tulo queen prices $650, in contrast with Casper’s $950 queen. Mattress Agency is matching Casper’s one hundred twenty-day trial and free supply supply.

Tulo is the one Mattress Agency mattress with assured free, two-day supply, which represents a $70 financial savings.

However in contrast to Casper’s one- mattress-matches-all choices, Tulo beds are available tender, medium and agency.

Mattress Agency purchased Sleepy’s final yr and was in flip purchased by South African holding firm Steinhoff Worldwide. The phrase “tulo” means “sleep” in Chichewa, a language spoken in elements of Africa.

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