Greater than a yr after the Kardashian-Jenners discovered themselves in scorching water for not clearly labeling their paid social media posts, it seems Kim Kardashian may nonetheless be fooling her followers.
A just lately posted deleted scene from “Retaining Up With the Kardashians” reveals what goes into Kim’s paid posts. Whereas staging a photograph for what will probably be used as a paid Match Tea commercial, Kim tells Jonathan Cheban that endorsements are simply “a part of her job” and that “they don’t care [if I look into the camera]…they only need to see my face with the product.”
Kim, who has beforehand marketed for Match Tea’s brews and seems to have tried the teas, makes it clear that she’s by no means tried the model’s protein shake earlier than, as she stumbles studying the directions for her assistant Steph Sheppard.
The ultimate submit that stemmed from this deleted scene could be seen above. “Lastly discovered @fittea shakes for protein, fiber, and probiotics. Good after my exercises 💪🏼 Match Shakes tastes superb #advert,” she captioned the photograph.
Fact in Promoting Inc. a nonprofit group that’s “devoted to empowering shoppers to guard themselves and each other towards false promoting and misleading advertising,” beforehand served because the pressure to have the Kardashian-Jenners add “advert” to their paid social media posts. The corporate vowed to inform the Federal Commerce Fee of the household’s errors until the problems have been “absolutely corrected.”
“As a matter of FTC regulation, an endorser can’t speak about her expertise with a product if she hasn’t tried it,” Bonnie Patten, the chief director for Fact in Promoting Inc., informed Web page Six Monday. “And if an endorser tries a product and thinks it’s horrible, she can’t then say the product is nice.”
However a rep for Kim informed us, “The scene you’re referring to is the primary time Kim tried their protein shake. She drinks the tea. It’s two totally different merchandise.”
Match Tea didn’t instantly return a request for remark.