From the beginning, we seen Fearless Woman as a advertising stunt for the Boston monetary agency that put in the statue in mocking distance of the long-lasting Charging Bull. Now it seems that State Road Corp. itself appears to have a sexism drawback.
Arrange in the dark, however with metropolis permission, again in March, the defiant pixie turns the bull into a logo of Wall Road sexism, which she appears to be staring down.
But it got here with a plaque obliquely promoting State Road’s feminist-branded SHE fund.
As a part of the p.r. marketing campaign, the world’s third-largest asset supervisor, additionally vowed to make use of its market share to push for extra ladies on company boards.
Oops: Whereas State Road nonetheless denies it ever discriminated, it’s paying out $5 million to settle federal Labor Division costs that it underpaid lots of of feminine staff and greater than a dozen black staff.
That features ladies serving in senior vice chairman, managing director and vice-president positions.
All of which makes Fearless Woman look as feminist as these notorious advertisements of yesteryear for Virginia Slims cigarettes.