Fearless Girl or Fearless Beard?


From the beginning, we seen Fearless Woman as a advertising stunt for the Boston monetary agency that put in the statue in mocking distance of the long-lasting Charging Bull. Now it seems that State Road Corp. itself appears to have a sexism drawback.

Arrange in the dark, however with metropolis permission, again in March, the defiant pixie turns the bull into a logo of Wall Road sexism, which she appears to be staring down.

But it got here with a plaque obliquely promoting State Road’s feminist-branded SHE fund.

As a part of the p.r. marketing campaign, the world’s third-largest asset supervisor, additionally vowed to make use of its market share to push for extra ladies on company boards.

Oops: Whereas State Road nonetheless denies it ever discriminated, it’s paying out $5 million to settle federal Labor Division costs that it underpaid lots of of feminine staff and greater than a dozen black staff.

That features ladies serving in senior vice chairman, managing director and vice-president positions.

All of which makes Fearless Woman look as feminist as these notorious advertisements of yesteryear for Virginia Slims cigarettes.



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