Ex-InStyle publisher lands first client at ad firm


There’s life after Time Inc.

Patrick Connors, who was out as writer of InStyle final yr in a Time Inc. restructuring, has launched his personal advert consultant agency, Connors & Co. — and has David Zinczenko’s Galvanized Media as his first shopper.

The 2 labored collectively at American Media Inc. when Zinczenko, forty seven, was overseeing editorial at Males’s Health and Connors was the writer.

Zinczenko, who simply jumped to NBC’s At present present as well being & wellness contributor after an analogous gig at ABC Information, was the longtime editorial director of Males’s Well being till his sudden exit 5 years in the past. At present, Zinczenko’s Galvanized is teaming up with Meredith Corp. to supply the quarterly journal Eat This, Not That! — based mostly on the bestselling books he co-authored whereas at Rodale.

Zinczenko’s additionally reintroduced Greatest Life as a digital title after shopping for the rights to the title from a intermediary who had bought it from money-strapped Rodale.

“I’m at present wanting so as to add about eight individuals on the editorial aspect,” Zinczenko stated. That might give him about 28 full-time staff in all.

“It’s nice to be teaming up with David once more,” stated Connors, who’s basing his fledgling agency in LA.

“I really feel we’ve got that particular editor-writer magic,” he advised Media Ink.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *