Content Marketing Institute founder Joe Pulizzi stepping down in 2018

CLEVELAND, Ohio — Self-described content material advertising evangelist Joe Pulizzi is leaving the corporate he based, Content material Advertising Institute, on Jan. 1.

Pulizzi, forty four, made his announcement in a weblog publish revealed on the Content material Advertising Institute (CMI) web site Sunday, Oct. 29.

CMI teaches manufacturers find out how to appeal to and retain clients via multi-channel, multi-platform storytelling. Pulizzi is the guiding hand behind CMI’s signature occasion, Content material Advertising World, which calls itself the most important in-individual content material advertising occasion on the planet.

“I have been given a really uncommon present in that I can step away and give attention to some issues that I’ll have been neglecting over the previous few years,” Pulizzi wrote. “As Alexander Hamilton says within the musical ‘Hamilton,’ ‘I’m not throwing away my shot.’ My plan is to really lean in to this and see the place the journey leads me.”

The transition has been within the works since UBM, a London-based mostly occasion and media firm, acquired CMI in June 2016 for $17.6 million, he stated in an interview. At the moment, Pulizzi stepped down as CEO of CMI, and moved to the place of brand name director. Six months later, his spouse and co-founder Pam Kozelka, left her job as operations director, Pulizzi stated.

“It was deliberate,” Pulizzi stated by telephone about his exit. “I did not need to transfer away till I knew the corporate was in good palms. If I had some considerations, I would not depart.”

Stephanie Stahl, who served as vice chairman of content material advertising for UBM Americas know-how group, turned common supervisor of CMI when the acquisition was accomplished, he stated. She is predicated close to Washington, D.C.

Pulizzi plans to journey together with his household, work on novels and improve his involvement with the institute’s nonprofit, Orange Impact Basis, which helps youngsters who want speech remedy.

He has pledged to take a 30-day sabbatical from the web in January, and to attend a minimum of six months earlier than beginning a brand new firm. “I’ve 1,000 (startup) concepts a day,” he stated. “Odds are I am going to do one thing else.”

Pulizzi plans to attend subsequent yr’s Content material Advertising World convention, sponsored by CMI. This yr’s convention was attended by greater than three,500 members from everywhere in the world, and welcomed Joseph Gordon-Levitt as a keynote speaker. UBM has pledged to maintain the occasion in Cleveland, Pulizzi stated.

Pulizzi, a Sandusky native, based CMI in 2007. His fifth e-book, “Killing Advertising,” was revealed this yr. CMI additionally publishes Chief Content material Officer journal.


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